Core values or guiding principles are necessary both personally and in business.
It is helpful to get clear on them and write them down. This way you can use them as guideposts for your decision making process. Words are ok but it is better to have a quick phrase so there is no ambiguity in the meaning. For example:
"I will be honest and truthful in all my interactions" is a lot better than just "honesty"
The exercise of writing these down also helps you avoid activities or actions that cause dissonance in your life.
Spero's Mission:
Have a positive impact on everyone we interact with every day.
Spero's Vision:
We are going to change the definition of "healthy" by helping improve peoples fitness and mentality.
Spero's Core Values:
Help First: Before everything else, find a way to help others.
Embody the Mission: We must lead from the front and walk the talk. Be the role model your clients deserve.
Pursue Excellence: "Never cease your pursuit to be competent for the position you hold" Good enough, sucks! Do this in all facets of life.
Make It Fun: Show the value of the effort. Remember the journey is the reward. Hard work is fun.
Superhero Stories: You are a superhero. Share your origin story and help others find theirs.
Integrity in Everything: There are no small things. Move with intention, be honest and own your mistakes.
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